John represents recording artists, their management companies, and celebrity-founded consumer brands in endorsement, collaboration, and licensing transactions. He also represents the agencies and funds that sit around talent: sponsorship and experiential agencies, talent representation firms, and brand portfolio owners.
John’s entertainment, brand, and talent experience includes:
- Endorsement transactions in which the talent’s compensation includes equity, such as warrants negotiated as part of the arrangement.
- Design collaboration agreement between a celebrity-founded apparel brand and a global athletic footwear and apparel company, negotiated on the counterparty’s paper.
- International trademark licensing program in Asia for a celebrity-founded brand, from the initial joint venture structure and license through sublicensing and, ultimately, enforcement and termination.
- Lead counsel to one of the world’s largest music festivals, including media rights, sponsorship, production, and broadcast agreements.
- Athlete representation agreements for a professional sports talent agency.
- Consulting agreements for a sponsorship, experiential marketing, and talent representation agency.
- Trademark license and related agreements to exploit the sports brand portfolio of a private equity fund.